Self-Publishing Hub

The Silverfish Self-Publishing Hub

Self publishing has always been around, but now it seems more the norm than the exception, at least with first-time authors. It is easy to self-publish, but how do you sell the books? Major chains are not willing to take your book unless it is a proven seller, and you cannot sell it without a decent retail presence. (And, the death of the traditional bookshop has been greatly exaggerated.)


The goals of The Silverfish Self-Publishing Hub are three-fold: 

  1. To create a retail space for self-published authors to showcase their books.

  2. To create a comfortable retail location in a leading suburban mall for locals and tourists to browse books by self-published authors.

  3. To further establish Silverfish Books as a destination for literature and creativity.


Our vision: 

  1. Shelf space with face-front display space for books by authors in a leading Klang Valley bookstore.

  2. A cosy browsing/reading space with seating for readers to enjoy while perusing the books.

  3. A venue that authors can use for hosting book release parties or book-signings.

  4. A possible venue for multiple-author events.

  5. An option for premier window display.


So, what's the deal?

  1. Authors rent space from us at a nominal cost to display their books in a leading bookshop in a prime location, and get to keep all proceeds from the sales (less 10% to cover Silverfish admin costs).

  2. Will it be worthwhile to you? You decide. Cost of rental per title is RM100.00 per month (for a minimum of three months). You will determine the selling price for your own book. Now, if your book costs RM50.00, you will practically recover your cost if you sell only two copies a month! If you price your book at RM25.00, you will recoup with monthly sales of 4 copies, etc.). Is it worth the risk?

  3. You can increase your sales by additional purchases of display and promotional space to increase your exposure!


In the Appendix below, you will find the information we have compiled for Authors who may be interested in participating in this opportunity. At the present time, we have room for 30 authors. We look forward to working with you.


Appendix: Silverfish Self-Publishing Hub


Author Information.


Silverfish Books is a wholly owned by Silverfish Books Sdn Bhd -- 483433-k (Silverfish) a private limited company registered in Malaysia and located at Bangsar Village 2 (Mall) in Bangsar Baru.

Please direct any and all queries to: Silverfish Books, Tel: 03-228 448 37, email:


Who can be a part of The Self-Publishing Hub

  • Self-published authors with physical books who live in Malaysia.

  • Self-published anthologies by authors who live in Malaysia


Purchase of author display space:

  • Main author display space will be available for 3-month periods (including holidays) starting on the first of any month subject to availability.

  • Optional author spaces will be available for 1-month periods (including holidays) starting on the first day of any month.


OFFER A: Main display

  • Each author will have a 15cm wide x 26cm high x 14 cm deep shelf space (enough to display a standard hardback or c-format tradeback) on a designated bookshelf, with a 10cm wide x 5 cm high and 7.5cm deep acrylic bookend, for front-display copies of author’s books. (If the self-published book requires more width, the author may purchase two or more spaces.) Bookmarks or business cards may be inserted inside the covers of the author’s book.

  • (Inclusion on Silverfish online bookstore at with an additional RM50.00 per month, min 3 months, with purchase of offer A.)


OFFER B: Optional displays (Only available with purchase of OFFER A)

  • Vertical face-front display at shop-front window on acrylic stand.

  • Horizontal face-up display on table behind shopfront window.

  • Full shopfront window display behind cashier counter with posters. (This must be approved by the Silverfish and the mall management. Window dressing deemed offensive by either the Mall management or Silverfish, must be taken down immediately on request, failing which Silverfish will do so and will reserve the right to forfeit any monies paid.


OFFER C: Optional facilities (Only available with purchase of OFFER A) (Suspended during this COVID period)

  • One-hour author-signing session with one two-foot square table and one stainless steel armchair at the Silverfish bookstore in Bangsar Village 2 (by mutual agreement and arrangement).


Other conditions

  • No accessory merchandise (ie. posters, plushies, t-shirts, CDs, etc) may be displayed.

  • No posters or easels may be used except for special events and must not block any other display. All author displays must be within the bookshop. The Mall management does not allow any display along the corridors.

  • Displays are for single books by one author (or co-authored). Authors of different books may not share spaces.



  • Marketing of the self-published book is entirely the responsibility of the author(s) even if Silverfish Books decides to include the title on its Facebook Page or other websites.

  • Authors with extensive bodies of works may purchase additional spaces subject to availability. Rates will be the same as for the first purchase of space.


Genres allowed:

  • In order to keep diversity, there will be a limit of no more than 6 authors in any genre:

  • Children’s Books.

  • Young adults.

  • Business/educational/how-to.

  • Local History/interest.

  • Poetry.

  • Non-fiction - may be broken into sub-genres.

  • Fiction- may be broken down into sub-genres.


Genres not allowed:

  • Pornography.

  • Books promoting racism.

  • Books offending other religions.

  • Books promoting bigotry and hate.

  • Any book deemed offensive

  • At the sole discretion of Silverfish and the Mall, any behaviour or act by author(s) that is likely to bring Silverfish or the Mall into disrepute or legal action.



  • Each author is responsible for the inventory of their own books.

  • Inventory can be replenished at any time but no more than a total of 5 books per author space, one of which will face front (excluding display books). Arrangements may be made for increasing the total number of books stocked at Silverfish for fast moving titles at the sole discretion of Silverfish staff.

  • It is the responsibility of the author to replenish stocks (and inform Silverfish) as and when necessary. Author has to pay close attention to stock movements.

  • No additional inventory may be stored at Silverfish Books.

  • Monthly inventory statements available via email upon request.

  • Upon the end of the purchase periods, the author shall remove all unsold books at their own cost, failing which Silverfish will dispose of the same as we deem fit after a grace period of 10 days.


Venue hours:

  • Silverfish Books is open daily from 10.00 am - 10.00 pm unless otherwise notified.

  • No events shall take place after regular business hours.


Author Events:

  • Each author will be allowed one author event during business hours per three-month period, time and dates of which will be agree with Silverfish.

  • Dates will be confirmed on a first-come-first-serve basis and the calendar will be maintained by Silverfish. Calendars will be printed, posted and available at Silverfish.


Cost to participate (all costs will be subject to 0% GST):


Main display (Must be purchased in 3-month blocks.)

  • Bookstore display, including inclusion on Silverfish online bookstore -- RM100.00 per month


Optional displays (May be purchased monthly.)

  • Vertical face-front display at shop-front window on acrylic stand -- RM100.00 per month.

  • Online bookstore listing -- RM50.00 per month

  • Horizontal face-up display on table behind shopfront window -- RM50.00 per month

  • Full shopfront window display behind cashier counter with posters -- RM1000.00 per month

  • Online bookstore ‛featured book’ product list -- RM100.00 per month

  • Online 1024 px by 360 px slideshow display -- RM200.00 per month


Optional facilities

  • One-hour author-signing session -- RM200.00 per session.


Registration and payment may be made in cash or credit card at Silverfish Books in Bangsar Village 2 at least 2-weeks before intended date, failing which authors are likely to loose their booking.



  • Authors shall have sole discretion to price their books.

  • 95% of proceeds from sales will be paid to authors monthly no later than the 10th of the following month.

  • Payments will be made by Silverfish Books.

  • Authors are responsible for their own yearly taxes.


To get started:

  • Contact Silverfish Books personally or by email at

  • Bring a copy of your book for vetting by Silverfish staff.

  • If your book is accepted, fill out the application form. (If you are not sure, you may decide on additional purchases at a later date.)

  • Pay for your purchases by cash or credit card 2-week in advance.

  • Fix a date for your delivery of your books for inclusion into our system.

  • If for some reason your book is NOT accepted (genre already full, etc), your fees will be promptly refunded and you may be added to our wait list.


If you have more questions please contact us. 

Thank you